Digital Marketing Manager

April 2021 - October 2022

I served as the Digital Marketing Manager for 501(c)3 nonprofit, Furkids Animal Rescue & Shelters. My responsibilities included, were not limited to email marketing, social media marketing, photography, videography, fundraising through social platforms, blog writing, and event marketing. I upheld their four brand pillars of Adopting, Fostering, Volunteering and Fundraising by contributing to our online presence. I also managed one, college-aged marketing intern during the summertime.

Furkids’ Email Marketing

I created, managed, co-designed and analyzed data for all email marketing campaigns using targeted messaging that encompasses Furkids’ four pillars: Adopting, Fostering, Volunteering, and Fundraising. Email campaigns targeted over 54,000 subscribers varying from adopters, volunteers, donors and sponsors. Since I took over email marketing, I helped increase the open rate from 17% to 35.1%, and the click rate from 0.7% to 1.8%. I also helped upgrade email services and aesthetic approaches. Please click the iPhone to read one of the highest performing newsletters from June 2022. Additional email marketing samples available upon request.

Furkids’ Social Media

I created, scheduled and oversaw both organic and paid social media advertising on platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Since I took over the social media platforms, I attracted 2,550 new Instagram followers and 1,000 new Facebook followers. I also started a TikTok page to stay aligned with current trends, and worked with YouTube star, MrBeast, on a Beast Philanthropy Collaboration. Please click the iPhone to view our Instagram feed which I update on a daily basis.

 Furkids’ Blog & Published Writing