Digital Media Manager
October 2019 - October 2020
During my senior year at UGA, I contributed to Athens start-up, Baylee Bakes LLC. Baylee Bakes was started by UGA student, Baylee Marsh Thornton, who brought me on to manage her media efforts. Working for a small business allowed me to be creative with social media, learn web design, and embrace an entrepreneurial spirit. During my time with Baylee Bakes, I managed all social platforms, website updates, and baking class support.
Baylee Bakes Social Media
Below are photos I took and edited from photoshoots with Baylee herself, along with social captions I composed myself. We focused our marketing efforts on our target audience: college students in Athens, Georgia. This meant investing the majority of my creative efforts on Instagram and staying on trend caption-wise with hashtags and clever puns. Building Baylee’s brand, image, and social relationship with the community was my priority. Here are four example posts that encompass the online presence I helped build for Baylee Bakes LLC.
Brand Development: Building a Business Footprint
“If we haven’t met... Hi!! My name is Baylee Marsh! I am originally from Macon, Ga but currently a fourth year advertising major at the University of Georgia with a passion for cookies!! A few fun facts about me: I’m obsessed with Dunkin’ Iced Coffee and traveling, and autumn is my favorite season!! Baylee Bakes started as an accident about a year ago and now it has grown exponentially. I love providing custom iced sugar cookie orders for all the special events in your life. It can be for anything like treating yourself after a failed test or for a birthday party!! Thank y’all so much for your love and support!! You’ll never know how much it means to me!!”
Selling the Product: Engagement through Trends
“I’m not throwing away my shot... or the chance to serve up these fun Hamilton cookies to announce its Disney+ premiere today!! I swear they’re delicious but... just you wait.” #Hamilton #disneypluspremiere #hamiltoncookies #bayleebakes#bayleebakesllc #customicedcookies #sugarcookies#sugarcookiesofinstagram #nocontactdelivery #onlineordering
Starting Social Campaigns: Cookie of the Month
“The good news keeps on coming!! Introducing “Cookies of the Month” (COTM)! Each month I’ll be trading out one featured cookie flavor in a pre-designed set available for purchase at $25/dozen for the entire month! My COTM for May is Cookies & Cream donut cookies!
You can purchase COTMs with only 1 business days notice! Remember you can place orders through my website for no-contact pickup or delivery, too. I can’t wait for everyone to enjoy this new flavor as much as I do!!” #bayleebakes #bayleebakesllc #customicedcookies#sugarcookies #sugarcookiesofinstagram#cookiesandcreamcookies #newflavors #cookiesandcream#onlineordering #COTM #cookieofthemonth #donutcookies
Supporting Baylee’s Largest Cookie Class Circa 2020
“Woohoo!! My two largest cookie decorating classes were a hit! Thank you so so much to the awesome mothers and daughters of @ugaalphagam for having me and for being such great decorators!” #cookiedecorating #customicedcookies #cookieclass#cookiedecoratingclass #teaching #sugarcookiesofinstagram#class #rosecookies #acorncookies #pawprintcookies#motherdaughterday